Michigan to Moab

June 7 to 17, 2024

A road film in real time.

The Story Begins at Buell

Where It All Starts: The Origin Ride

The journey launches in Grand Rapids, Michigan, at the headquarters of Buell Motorcycles—where innovation and horsepower meet. Here we introduce the ROVOR team, the support crew, the Buell prototypes, and the vision behind it all.

We capture the spark with a podcast episode featuring Buell CEO Bill Melvin and Badbeard, and begin shooting for For the Love of Motorcycles with David Chang and Sam (Badbeard). From the first engine roar, we start documenting a story that’s raw, fast, and fully alive.

The Route

Across America. One Ride. Ten Stops. Endless Stories.

This isn’t just a ride. It’s a rallying cry. Along this mapped journey, we invite moto enthusiasts, builders, and creators to join us for moments of meaning at every major checkpoint.

Ride Schedule:

  • June 8 — Meet in Grand Rapids, MI
  • June 9 — Ride to Des Moines, IA
  • June 10 — Ride to Fort Morgan, CO
  • June 11 — Arrive in Moab, UT
  • June 12–13 — Explore, ride, and shoot in Moab
  • June 14 — Ride to Casper, WY
  • June 15 — Ride to Black Hills, Deadwood, Sturgis, SD
  • June 16 — Ride to Rochester, MN
  • June 17 — Return to Grand Rapids, MI

Each destination is more than a stop. It’s a chance to connect, create, and ride with purpose.

The Moab Meet-Up

Where the Magic Happens

Moab is the heartbeat of this experience. For two days, we bring together an incredible group of custom builders, artists, riders, and industry legends for a powerful creative convergence.

Confirmed attendees include:

  • Lauryn Stewart Lost Lauryn @lost_lauryn
  • Guests from Buell Motorcycles

In Moab, we shoot cinematic content, record new podcast episodes, and document the mental clarity and creative energy that only this terrain can inspire.

More Than a Commercial. More Than a Ride.

This project captures a moment in time. It is a living road film rooted in honesty, grit, and emotional depth. It is not branded content—it is culture in motion.

We are creating something timeless. A visual journey that reflects the freedom, connection, and clarity that only the road can offer. Through powerful storytelling, raw footage, and meaningful conversations, this ride will serve as both an expression and an archive of what it means to be part of this community.

This collaboration between ROVOR, Buell, Badbeard, David Chang, and Moto Craft is designed to make a lasting imprint on the DNA of North American moto culture.