It begins with the road, but it’s never just about the ride. Michigan to Moab is an 11-day, cross-country experience that fuses adventure, community, and creative storytelling into a single journey. From the factory floors of Buell Motorcycles to the red rock majesty of Moab, this is a ride that captures the energy, grit, and spirit of North American moto culture. Every stop is a story. Every mile is a memory.